San Antonio, TX
Local Girl Scouts begin taking orders for America’s much-anticipated sweet treats on January 1, 2013 and this year’s cookie packages have a new look and a new purpose: to elevate the significance of the Girl Scout Cookie Program, a $790-million girl-led business.
Girl Scout Cookie Program – Dates & Details
Order taking for Girl Scout cookies begins January 1, so keep an eye out for girls selling door to door, visiting the workplace or sending an email asking for a “promise” to purchase Girl Scout cookies online. Girl Scouts will continue their sales beginning the first week of February in front of neighborhood stores. Offering eight varieties, each box of Girl Scout cookies is priced at $3.50. The Girl Scout Cookie Program not only helps girls fulfill their goals, but also helps communities grow. All proceeds from selling Girl Scout cookies stay within the region to provide direct services to girls and adult volunteers and girls get to decide where the money goes. Your purchase of Girl Scout cookies helps girls do great things, such as pay for a fresh change of clothes for an abused victim or cheer up a soldier far from home.
New Look – Same Great Taste
For the first time since 1999, all boxes of Girl Scout cookies have a new look and a new purpose. The iconic Girl Scout cookie package showcases the five financial literacy and entrepreneurship skills that the Girl Scout Cookie Program teaches girls, skills that will last them a lifetime: goal setting, decision making, money management, people skills, and business ethics. The decision to update the package came about in 2010 as part of an overall brand refresh in advance of the organization’s 100th anniversary on March 12, 2012. The package needed to be more contemporary to reflect the new brand identity and to embody the spirit of Girl Scouting, while showing customers how they can reconnect with the organization. Girl Scouts of the USA partnered with the New York office of Anthem Worldwide, the brand development division of Schawk Inc., to redesign the packaging to inspire consumers and engage them on the important role that Girl Scouts plays in girls’ lives.